This is an identity I did for a Bakery in Bømlo, Norway. Their speciality and trademark is berries and thats why it also became a key element in their new visual profile. They wanted something colorful and fresh but at the same time delicate and elegant.
They wanted something to mark their products with which was easy for them to print and cut themselves. The solution became strips of paper that are printed with the logo and color coordinated with types of products. This way its easy to print and cut, and its something different than the usual sticker that they didn't want. For their paper bags they are ordering stamps so its easy to decorate themselves.